It's clear that cruelty-free and vegan cosmetics are quickly growing in popularity. But what do those terms actually mean? What is the difference between them? And why do companies even bother to say a product is cruelty-free if it's also labelled vegan? ... Read more

Most people have heard of the term ‘greenwashing’ - when companies try to make their products or practices appear more environmentally-friendly or natural than they really are. The concept was my inspiration for coining the matching term ‘fluffywashing... Read more

There’s a dodgy practice going on that you might not be aware of. Let me fill you in. You’ve heard of the term greenwashing, whereby companies employ various tactics to make their products appear ‘greener’ or more eco-friendly than they actually ... Read more

If you ask the average person on the street about animal-testing of cosmetics, they either have no idea whatsoever or have heard the European Union banned it and thus assume it's a non-issue.  Read more