It's clear that cruelty-free and vegan cosmetics are quickly growing in popularity. But what do those terms actually mean? What is the difference between them? And why do companies even bother to say a product is cruelty-free if it's also labelled vegan?
Most people have heard of the term ‘greenwashing’ - when companies try to make their products or practices appear more environmentally-friendly or natural than they really are.
The concept was my inspiration for coining the matching term ‘fluffywashing...Read more